ASOS

Established Designer: Jersey and Underwear, Loungewear & Socks.

June 2022 - June 2024.

Designing Across Categories, Print & Licensing

During my time within ASOS Underwear, Loungewear & Socks, I developed commercially focused product across a diverse range of categories spanning knitwear, woven product, socks, gifting and licensed collections. Working across both graphics and product, I translated trends, customer insight and brand partnerships into commercially relevant ranges designed to drive engagement and category growth.

The breadth of the category provided opportunities to develop specialist skills beyond traditional apparel design, including print development, licensing collaboration and technical sock design. Working closely with global partners such as Disney and Pokémon, I managed the creative development of licensed collections, balancing brand guidelines with customer relevance and commercial objectives.

This experience strengthened my ability to design across multiple product types, navigate complex stakeholder relationships and deliver high-volume, customer-led product at scale while maintaining strong creative and commercial focus.