ASOS

Designer: Shirts

July 2021 - June 2022.

Creating Product for Every Customer Mission

Spanning shackets, overshirts, casual shirts, warm-handle product, occasionwear and formal dressing, the ASOS Shirts category offered the opportunity to design across one of Menswear's most diverse product areas. Working with a wide range of fabrications, silhouettes and customer missions, I translated emerging trends into commercially relevant products that delivered both breadth and excitement for the ASOS customer.

The category strengthened my expertise in woven product development, fabrication and garment construction, while refining my ability to create detailed technical packs that translated creative vision into clear product specifications. This work demonstrates my ability to balance trend relevance, commerciality and technical execution across a broad and complex category.