Urban Outfitters - January 2023

Completed as part of a design brief for Urban Outfitters, this project showcases my ability to identify emerging trends and translate them into cohesive product concepts. Through trend forecasting, cultural research, fabric direction and visual storytelling, I developed two distinct trend narratives before translating these insights into outfit concepts, CAD development and technical packs.

The brief demonstrates my end-to-end design process, from initial inspiration and trend validation through to product design and technical execution, highlighting my ability to combine creativity, research and commercial thinking within a fast-paced project environment.

Brief:

Thinking about Urban Outfitters as a brand & its current following, please show what you believe to be 2 key trend driven messages for SS23.

This should be demonstrated through mood-boards showing inspirational imagery, print direction & seasonal fabric innovation. Please also show examples of Instagram pages & brands that inspire you when researching for this project.

Please design 2 outfits per trend inspired by your style & the mood-boards you have created.

Then select 2 garments to CAD up and create basic tech packs for. Please CAD and tech pack a jersey style & outerwear style as one of these.