ASOS

Circular Design:

Since 2020, I have been a key stakeholder and advocate for Circular Design at ASOS. I have worked cross-functionally to deliver ASOS’ ‘Fashion with Integrity’ strategy and have led the Menswear teams through the end-to-end process of product development and Circular Design, ensuring industry wide standards are met. Working with both internal and external partners, I have built a network of key players such as the Centre for Sustainable Fashion at UAL’s London College of Fashion and collaborated with 3D developers to communicate Circular designs to the customer. Through an evolving environment due to legislation changes, I have been able to pivot and educate myself and others whilst delivering exciting and commercial Circular Design collections.