Next - March 2024.

Completed as part of a design brief for NEXT, this project demonstrates my ability to quickly interpret a customer brief, identify relevant trends and translate them into a cohesive commercial product strategy. Working within a defined timeframe, I developed a High Summer concept for the EDIT customer, combining trend research, outfit building and product development to create a compelling seasonal narrative.

The brief also challenged me to evolve an existing bestseller, demonstrating my ability to balance innovation with commercial performance by identifying opportunities to refresh product while maintaining strong customer appeal

Brief:

Please note, this brief included two tasks. Continue to scroll down for the second task of this brief.

Part 1

The NEXT EDIT range is a curated collection of garments aimed at a younger customer who is fashion aware and comfortable with trend and wants to look stylish.

Come up with a High Summer concept aimed for the EDIT customer. Include the following:

• Concept / Inspiration Board

• Design 6 key outfits - detailing key shapes and fabrications

• Demonstrate designs for at least 4 jersey pieces within this collection