With a background in commercial design and over 11 years of experience in multi-product menswear apparel, I have developed a deep understanding of the global menswear market and a strong vision for product development. Throughout my career, I have held roles across leading high-street and e-commerce brands, specialising in both woven and jersey product. With a strong foundation in fabrication, garment construction and technical product development, I combine creativity, strategic thinking and innovation to create customer-focused solutions. Leveraging AI-powered tools alongside traditional design processes, I explore new opportunities, visualise future concepts and develop product and category strategies that create meaningful value for both customers and the business.

This portfolio showcases the breadth of my experience across menswear design, spanning product creation, technical development, trend forecasting, category strategy, customer experience and leadership. Through each project, I demonstrate how I combine creativity, strategic thinking and commercial insight to identify opportunities, solve customer challenges and drive both product and business growth.

Core Strengths: Trend Forecasting • Product Development • Fabric Innovation • Technical Design • Category Strategy • AI-Enabled Concept Development • Leadership & Team Development 

Please refer to the tabs at the top of this page to view my work and projects.